Top 3 Reasons Gift Shops Should Consider Digitizing

Digitizing embroidery is a trend that has taken over the sewing industry by storm. Digitization of designs means converting artwork into digital files, readable by an embroidery machine, so that they can be sewn onto a variety of fabrics. While the craft of digitizing embroidery has been used extensively by the embroidery, corporate and fashion industries in recent times, gift shops are slowly waking up to the trend.

With cut throat competition and the need to come up with original gift items frequently ranking high on the priority list, digitizing embroidery can be of tremendous help to those operating local or online gift shops due to the following top three reasons:

Novelty - As a gift shop, you are always expected to be stocked with items that are not just innovative, but also make for interesting, personalized gifts. In order to make a real connect with your customers and turn them into loyalists, you need to offer them items that are aesthetically pleasing and also make for happy memories.

This is where digitizing embroidery comes in handy. While the traditional means of embroidery would take days or even weeks to get a design onto fabric, by digitizing the custom artwork, you can now have your designs stitched onto a whole range of materials in no time, with some companies offering a 24-hour turnaround time. Also, with the embroidery machine being guided to reproduce your unique designs, you can be assured of an immaculate replication each time. This would mean that you have the freedom to get new designs printed onto your choice of fabric as frequently as you wish in order to keep things fresh.

Variety - While your custom creations can be converted into bulk orders for bed sheets, pillow covers, table cloths and more in no time using the process of digitizing embroidery, your gift shop would also benefit from variety. Using the services of a digitizer, you could house a multitude of designs for different occasions and special times of year. Creating unique patterns for Easter, Christmas, or Halloween along with birthdays and anniversaries can be quite a breeze. You could also choose to offer custom portrait work to your customers, once you have a reliable digitizing embroidery service provider in tow.

Security - The entire process of digitizing embroidery and getting it stitched onto fabric is generally quite secure. Most digitizers ensure the confidentiality of the artwork of their clients, while others might just need a quick reminder. Since it is quite a tedious task to understand the exact number of stitches, threads and type of needlework used to reproduce a particular embroidered piece, you can be pretty much assured of the exclusivity of your artwork. This means, you can offer your customers truly specialty items, without being too bothered about duplication.